Forma Futura perspectives: trust as an anchor
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At a glance:
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October 08, 2025

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17:30-21:00

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Resident event location Seefeld

2025 has already shown us one thing: even what we thought was stable and reliable can change quickly. This phase fuels uncertainty and raises many questions. Against this backdrop, entrepreneur and CEO of de Sede Monika Walser, business journalist and communications expert Marius Born and Forma Futura Co-CEO Larissa Jäger will share their perspectives on the topic of trust. The key questions of the discussion are: How does trust develop in a company? What makes us really trust people or institutions? What role do the media play in building trust in society? How can a financial services provider consolidate customer trust in these times?

Panel guests

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    Monika Walser

    Monika Walser is a high-profile manager and entrepreneur with a multifaceted career. Since 2014 she has managed the traditional furniture manufacturer de Sede. Prior to that, she was CEO of the cult bag manufacturer Freitag for four years.

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    Marius Born

    Marius Born is a business journalist, communications expert and university lecturer. He played a key role in the creation of the business program ECO and led SRF-DOK with influential documentary formats.

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    Larissa Jäger

    Larissa Jäger is Co-Chair of the Executive Board of Forma Futura. In close contact with customers and with a keen eye for future changes in the industry, she shapes the strategic development of the company.

Program

  • 17:30-18:00

    Arrival

  • 6:00 pm

    Greeting

    Walter Hättenschwiler, Head of Client Advisory Services and Member of the Executive Board of Forma Futura

  • 18:05-18:15

    Impulse

    André Utzinger, Co-CEO of Forma Futura

  • 18:15-18:50

    Perspectives

    Open discussion between the three panel guests

  • 18:50-19:10

    Exchange

    Opportunity for the guests in the audience to contribute to the exchange with questions or thoughts.

  • 7:10 pm

    Closing words

    Walter Hättenschwiler, Head of Client Advisory Services and Member of the Executive Board of Forma Futura

  • 19:15-21:00

    Apéro Riche

    Time to exchange ideas directly with other guests or Forma Futura employees in a convivial atmosphere.

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  • Walter Hättenschwiler

    Head of Client Advisory Services, Member of the Executive Board